ADDC is the company responsible for the distribution of electricity and water in Abu Dhabi and we successfully tendered for the design and production of their 2011 calendar and diaries. They were looking for something different to the usual themes and ideas they had used in the past. Our solution was to link into the global interest in helping the environment and making more careful use of resources, which is of particular relevance to their products and reflects the Emirate's own increased efforts on sustainability. So for both the calendar and diary, we linked each month to a specific environmental campaign and developed a series of simple tips and practical help on how people can reduce their use of water and electricity.