Al Masaood Holidays is a well renowned travel specialist in the UAE and one of their key services is arranging tours and excursion within the UAE. Unlike other travel agents, Al Masaood Travel & Services operate some of their own tours and yachts, and therefore it was important that these could be promoted as part of their company offering. This being the case, it became necessary to have their own brochure which would be displayed in their showrooms and in hotels across the UAE.

Home has redeveloped the way that the Al Masaood logo works across the different parts of the group of companies. We had to retain the heritage and recognition of the Al Masaood family 'M' and signature whilst exploring a design route that enabled us to identify each individual sector of the company which were not necessarily in the same industry. Al Masaood is a business built on tradition and reliability so we introduced the notion of trust - with the strapline 'trust us'.

As part of the brand relaunch for Al Masaood the logistics part of the company wanted us to design their website, sales collateral and livery to their vehicles. We used the red of the logistics branding and integrated 'trust us' in typography with arabic to create the eye catching design work.

www.almasaoodlogistics.com

www.almasaoodtravel.com/travelmanagement

Al Masaood Travel Management provides a worldwide airline ticketing, hotel reservations and car rental service for clients based in the UAE. Home developed their website as the next stage after developing the new group branding. Its main purpose is to be an information portal for the company.

Following the launch of the Al Masaood Travel website, we were asked to develop them a HTML Email template that could be used to promote offers and drive traffic to the new site. In keeping with the brand standards and utilising Al Masaood's existing photography assets, we could create a design that would grab the readers' attention and provide Al Masaood with a communication tool that can be easily updated internally.