Vitec Arabia produce air purification units and approached Home Abu Dhabi to design specific collateral for use in Middle East region.

We firstly adapted their existing logo for use in the region, then designed an eight page brochure outlining the processes and products that Vitec can offer customers such as Hospitals, Hotels and Shopping Malls.

The client was convinced that it was not possible to do a better job than the brochure we produced in 2009 - but we proved them wrong! With the introduction of Hala Abu Dhabi, it became a new requirement to integrate their branding. Without losing the personality given to each Emirate in the 2009 brochure, we were able to compromise and use the Hala Abu Dhabi pattern on the Abu Dhabi and Al Ain pages only, while the remaining Emirates kept their identities from the previous year. Although the number of pages remains the same, we restructured some of the sequence and format and added a section or two. For example, the tours now all appear at the back and we have added a section on Yas Island, Liwa and Sir Bani Yas.

Following on from the standard of previous years, we looked to add enhancements to the 2010 brochures that would add value and benefit the reader when looking to buy a holiday with Etihad. The East and West installments are now 156 pages each and include new features such as Etihad Shops, Your Perfect Holiday and country directories. Your Perfect Holiday are categories of holidays specific to a type of holiday maker; to demonstrate which hotels are relevant to the market, icons were designed and used throughout the brochure to highlight those properties. The What to See and Do features were refreshed and new imagery was carefully chosen and positioned throughout the brochures.

Al Masaood Holidays is a well renowned travel specialist in the UAE and one of their key services is arranging tours and excursion within the UAE. Unlike other travel agents, Al Masaood Travel & Services operate some of their own tours and yachts, and therefore it was important that these could be promoted as part of their company offering. This being the case, it became necessary to have their own brochure which would be displayed in their showrooms and in hotels across the UAE.