Meet Mr Advantage. Missed your flight? Last minute travel arrangements? Business travel budgets flying out of control. Fear not, he can help. For he is the central character in the first ever fully integrated marketing campaign for Advantage, a national collective of travel agents combing local friendly service with the expertise and buying power of a global operator. These guys are local, friendly and flexible, just like our campaign.

Home won a Gold Award at the Chartered Institute of Marketing Travel Industry group [CIMTIG] awards for this Jordan Tourism religious mailer.

The piece was designed to send to clergy to help them organise trips to the region and highlight the geographic and religious importance of the country within the bible. It took the form of a leather bound book with traditional illluminated pages of the stories in the bible that related to the destination and came in a self containing mailable pack along with a poster for church and church hall notice boards.