The glamour of first and business class on Gulf Air, accompanied by attention to detail that was second to none. This photoshoot sparked the start of the relationship between Home and Dave Kennedy.

At Home we enjoy our racing, so when Gulf Air asked us to promote the Formula 1™ Bahrain Grand Prix we jumped at the chance. For a few years in a row we produced ads for there onboard magazine's, for F1 Magazine and also the Event Programme. In 2007 we also designed all the track flags, billboards and merchandise.

Home directed and produced this TV ad for Gulf Air as part of a business class promotion. We focussed on the main campaign theme of 'Redefining Business Travel' and integrated the flight of the falcon through regional local landmarks whilst showing typographic treatments of the benefits of using Gulf Air Business Class to travel.

The falcon was filmed on location at a very unglamourous airfield in Weston Super Mare and with the help of blue screen technology the whole piece was brought to life.

The finished ad was shown on CNN and other news channels around the world.