Mafraq Hospital is one of Abu Dhabi's largest hospitals and we have produced a range of campaign materials for internal and external audiences since we started working for them in June 2010. Our first project was to launch their customer care programme, Mafraq Ambassadors, under the theme 'We Care', which was communicated via posters and leaflets in the hospital along with specialised training. We have also developed a number of campaigns on specific health issues including a Quit Smoking campaign and a hygiene campaign under the theme, "Clean Hands'. We produced a major advertising campaign for the hospital including a 2 day photoshoot to promote the expertise of the hospitals 300 plus specialists and surgeons and more recently developed an ad to announce the hospital winning the Sheikh Khalifa Gold Excellence Award.