SEHA is the healthcare authority for Abu Dhabi and is responsible for medical provision at most of the Emirate's hospitals. To promote best practise in healthcare, SEHA organises an annual conference for practitioners from all its facilities providing seminars and presentations on the latest research and advances across all aspects of medicine. We were responsible for producing all marketing collateral for the conference, working in partnership with the event organiser, Eventra. This included the pre-conference website and the conference programme for the event itself.