With focus on expansion into the Saudi Arabian market. Royal Jet required television idents to promote the partnership with Arabasco. Overwhelming response from these short films lead to a massive surge in interest to the dedicated Jeddah call centre and from middle east media coverage.

Home designed and produced the three idents seen here.

Home directed and produced this TV ad for Gulf Air as part of a business class promotion. We focussed on the main campaign theme of 'Redefining Business Travel' and integrated the flight of the falcon through regional local landmarks whilst showing typographic treatments of the benefits of using Gulf Air Business Class to travel.

The falcon was filmed on location at a very unglamourous airfield in Weston Super Mare and with the help of blue screen technology the whole piece was brought to life.

The finished ad was shown on CNN and other news channels around the world.