UPP (United Print and Publishing) is the UAE's leading printing and publishing facility, handling everything from large newspaper and magazine production to all aspects of commercial printing. The client was looking to produce a new corporate video and website to promote its services, with a new design 'look and feel' to be used across both. Given the competitive nature of print and publishing, they wanted something radically different to the typical promotional material used in the sector. Our response was to create an animated film that showcased all aspects of their services in what amounted to an animated journey through UPP and its facilities with English and Arabic voiceovers. We then adapted this creative theme to provide a totally new look for the company's website, providing a fresh and vibrant way to access key information.